Business Plans are a Waste of Time

It’s true. People spend so much time planning, ideating and perfecting that they lose sight of the goal: to move forward. Business plans can be a huge hurdle to growing a business. “If you’re taking time to carefully perfect a business plan to help ensure your company’s model is sound and that it will be […]

Killer Content from Google Analytics

For any business owner, regardless of size, understanding your customer is key to longevity and marketing success. It’s the basic tenet of Marketing 101: If you understand and meet the needs of your customer, you will understand and meet the needs of your business. In today’s increasingly digital world, this understanding has become somewhat easier, […]