3 SEO Mistakes to Avoid
Search Engine Optimization (SEO) is still a relatively “new” marketing opportunity to most people and it is commonly misunderstood and misused. Below we’ll take a look at 3 SEO mistakes to avoid so you can leverage your SEO efforts and make sure you’re getting the most bang for your buck (or time). 1. Keyword Stuffing […]
Pro Tip: Create Your Own Buyer’s Journey
What is the Buyer’s Journey? The buyer’s journey is the path that potential customers take as they move from awareness to consideration to making a decision. In each of these stages, the buyer goes through different behaviors and needs which if addressed correctly, can help push them through your marketing funnel successfully. Mapping out your […]
I’m addicted to Starbucks, Not Coffee
The Starbucks “Experience” As I was blindly shoveling oatmeal into my face at home this morning, that all-too-familiar thought crossed my mind: “I could sure use a cup of Starbucks right now“. I could already smell the delicious, chocolate-infused mocha with the hint of a cinnamon-swirl coffee cake in the background. I could feel the […]
Cheat Sheet: Website Redesign Questions
Planning a website redesign can be a daunting task – not to mention profoundly scary for many people. So, we’ve prepared a handy little cheat sheet of all the right questions you should be asking when considering redesigning your website. These questions will also help create a clear roadmap for the project manager, designer and […]
