Delap CPA’s “Sherman” Response
By now you’ve likely heard and/or seen Richard Sherman’s rant following the Seattle Seahawks win over rival San Francisco 49ers in the 2014 NFC Championship game. If you haven’t seen it, you can watch the video here: http://www.youtube.com/watch?v=bkTq__jd4I4. In response to this highly publicized viral video, our friends over at Delap CPA decided to make […]
Let’s Get Productive (and comfy)
The right workspace can greatly increase employee peace of mind and productivity. But before you panic and install a Google-style indoor go-cart track in your accounting firm’s headquarters, relax. All you really need to do to boost your employees productivity is make a few small design tweaks. It may seem trivial, but a few simple […]
Before You Launch
Whether you’re launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming. Once you consider naming your product, financing, manufacturing and marketing, the prospect of launching a new product can create stress for even the most level-headed and […]
4 Ways to Optimize Your Referral Traffic
Between SEO, social media, email marketing, blogger outreach and paid media, getting people to your site isn’t just a balancing act — it’s a lesson in time management and attention to detail. But spreading yourself — and your budget — thin on platforms that aren’t actually converting is a waste of time. You need to […]
Business Plans are a Waste of Time
It’s true. People spend so much time planning, ideating and perfecting that they lose sight of the goal: to move forward. Business plans can be a huge hurdle to growing a business. “If you’re taking time to carefully perfect a business plan to help ensure your company’s model is sound and that it will be […]
Killer Content from Google Analytics
For any business owner, regardless of size, understanding your customer is key to longevity and marketing success. It’s the basic tenet of Marketing 101: If you understand and meet the needs of your customer, you will understand and meet the needs of your business. In today’s increasingly digital world, this understanding has become somewhat easier, […]
The Mobile Movement
“People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.” View the full article here: http://mashable.com/2013/08/20/mobile-web-traffic/
Social Ads for Small Businesses?
With the inherent rise of social media, how can you harness the power of the masses and grow your business? It’s simple, embrace the spread of social. Use twitter to gain new followers, facebook to build your target audience and LinkedIn to generate leads. But how you might ask? Paid social ads are a great […]
Vine + Fashion
Do you run a fashion business? If so, you’ve likely heard about Vine. It turns out that Vine is having a significant impact on the fashion industry. The fashion industry immediately embraced Vine, Twitter’s 6-second video app, after it launched in February. It was no surprise Vine was suddenly so popular: The app was released […]
Pull Up Those Bootstraps
We’re exploring 7 awesome tips for bootstrapped startups. Not every entrepreneur has deep pockets or angel investors chomping at the bit to throw money into the business. “Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today’s competitive business […]
