By now we are all fully aware of the Coronavirus / COVID-19 pandemic and how it’s impacting the local, national, and global economy. But how is it affecting your specific industry, and more importantly your business?
The tides of marketing may ebb and flow, but video marketing is here to stay. Companies like Google, Nike, and Coca-Cola are leveraging video marketing to create a connection with their consumers. As the desires of consumers change, video content has had to adapt.
Is there a formula? I certainly see patterns, but many of those patters involve an element of luck and the magic of being in the right place at the right time, and you happen to be filming. But here are my observations as a part aspiring musician and part social media specialist who has gone viral on TikTok three times.
Faster is better in the world of same-day shipping and instant gratification (we’re looking at you Amazon and gen z). Websites are not immune to this consumer expectation. Having an agile website is foundational to a business’s online presence.
It seems like more and more companies are rebranding and developing their brand image. They are updating their logo to something more sleek and integrating engaging language into the content they publish.
Reaching potential customers is now easier than ever through digital marketing. Marketers are able to refine and directly target their ideal customers through tools like social media and online ads. If you are not already using digital marketing to reach buyers…
The user’s search experience is continually evolving to maximize convenience. When people search on Google, they are expecting immediate results. To better serve the user, Google has added featured snippet results. Featured snippets are search results that appear in spot zero.
Google AdWords helps small and big businesses alike set up their advertising campaigns with ease. The platform gives you the ability to be as broad or refined…
Measuring your social media return on investment (ROI) is essential to social media budgeting and strategy. It allows you to take your social media’s pulse and adjust your strategy…
Video is an integral part of a successful digital marketing campaign. The endless options for video production can initially be daunting. However, clearly understanding your video marketing…