The City of Happy Valley asked us to help create a simple, clean, and fresh website that allows users to quickly and easily find city information and resources.

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Problem

The City of Happy Valley approached us to help them solve a few specific problems they were having with their old website. After an in-depth discovery process, we found that the old website didn’t reflect the Happy Valley brand, users found it hard to navigate, and the mobile experience was lacking.

Opportunity

The opportunity to partner with the City of Happy Valley to redesign their website was exciting and daunting. With over 250+ pages, the project scope was in-depth and featured complex requirements but our team jumped at the chance to tackle this project.

Strategy

After discovery, we worked with the City of Happy Valley to create a website redesign project plan including a timeline with milestones – all managed through shared project management tools and systems. We focused on outlining the strategic goals, competitor research, an extensive website audit, site architecture, etc.

Execution

With a rock-solid project scope and plan, we started the creative process including preliminary wireframes, fully-custom design mockups, UX/UI elements, fully-custom website design and website development, content formatting and layout, mobile-friendly optimization, and browser optimization.

Delivery

We delivered a fully redesigned website featuring a brand new “dark mode” option, expansive mega-menu, and “How Do I” section for easy access. The website better reflects the City of Happy Valley’s updated brand with a clean and modern look & feel. Additionally, the website is built with a mobile-first approach and features a smooth mobile experience for users. The new website boasts a 60% increase in average session duration and 25% decrease in bounce rate.

Check out the new website here: https://www.happyvalleyor.gov/.

100%
Fully-Custom Website Redesign
25%
Decrease in bounce rate
60%
Increase in session duration
30%
Increase in pages per session