Jackson Square Capital (JSC) approached us as a brand new financial and wealth advisory firm. They had a name, a logo, and a great team of people but they lacked clear brand guidelines. Their website was not reflective of the brand they were building. They needed assistance in creating digital marketing assets that could help launch their brand.
We started by understanding the vision of the brand through an in-depth discovery process. We covered audience insights, industry norms, visual identity, design themes, hero statements and much more. This discovery informed everything from the website hero images to the video script.
- Audience Research
- Visual Identity
Once all parties were clear on the strategy and goals we executed on the various marketing efforts. We delivered a detailed brand guidelines document and visual lookbook. Website development began and eventually delivered a custom WordPress website with branding and visual components integrated. Finally, our crew flew to San Francisco for a 2-day video shoot with the JSC team.
With all final digital assets in hand, JSC was equipped to propel the brand forward. The new brand guidelines have continued to inform marketing collateral and strategy. The website is securely backed-up and is converting better-qualified clients. The company culture video has received positive feedback from clients and partners and is a key aspect of the website homepage.
Joy Budnik, Director of Marketing