After teaming up with the Neighborly team in the past on previous marketing projects, we were thrilled to help them build their new brand. The opportunity to help them create a strong brand that people could get behind was both exciting and challenging with a specific focus on differentiated service offerings from competition and the existing market landscape.
Our team developed the visual identity for the brand: new logo, color palette, typography, design themes, curated photography, and brand guidelines that provided a playbook for the Neighborly team to work off of. In addition to this, we created transition plan from MW to Neighborly that helped maintain brand equity
After completing the execution phase, we delivered a variety of marketing assets including a strong new brand that feels professional and relatable, and feels unique and more progressive than its competition. We delivered a variety of assets including logo, colors, typography, messaging, and brand guidelines.
Kaylee Bernards, Neighborly Ventures