The Neighborly team needed help coming up with a new brand that encompassed their values, services, and that could stand the test of time given changes in the real estate market.

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Full-Service Brand Marketing for Your Business

Problem

Neighborly Ventures needed a marketing partner to help them select a name that was strong, original, and communicated the values instantly. They also needed help building the brand and designing marketing assets that would engage their audience and maintain strong brand equity.

Opportunity

After teaming up with the Neighborly team in the past on previous marketing projects, we were thrilled to help them build their new brand. The opportunity to help them create a strong brand that people could get behind was both exciting and challenging with a specific focus on differentiated service offerings from competition and the existing market landscape.

Strategy

After a comprehensive discovery process that helped us clearly articulate and understand the vision, we strategically shifted our focus to defining the brand values and crafting a mission statement. We then outlined a strategy for designing the brand assets.

Execution

Our team developed the visual identity for the brand: new logo, color palette, typography, design themes, curated photography, and brand guidelines that provided a playbook for the Neighborly team to work off of. In addition to this, we created transition plan from MW to Neighborly that helped maintain brand equity

Delivery

After completing the execution phase, we delivered a variety of marketing assets including a strong new brand that feels professional and relatable, and feels unique and more progressive than its competition. We delivered a variety of assets including logo, colors, typography, messaging, and brand guidelines.

100%
New brand
30+
Page brand guidelines
100%
New messaging
1
New name & domain

5-Star Client Review by AKS Engineering

I worked with Sproutbox Media on two branding projects for work. I appreciated their invitation to meet in person initially to learn more about our company goals and our personal preferences for branding and logos. We needed someone to drive the creative process with clear communication and provide data to support the decisions and he did just that. I plan to work with them again and highly recommend Sproutbox."

Kaylee Bernards, Neighborly Ventures