Plaid pantry case study

Plaid Pantry is a local Portland neighborhood staple but their branding, marketing assets, and stores felt old, outdated, and messy. Needing outside help, they reached out to see if we could help them revitalize their brand, increase new product awareness, and help drive their digital marketing efforts.

• Outdated Branding & Graphic Design
• Website Old & Not Mobile-Friendly
• No Photos or Videos
• Poor Social Media Presence
• Not Optimized on Google

The opportunity to partner with Plaid Pantry to drive their marketing was something we couldn’t pass up. They had good name recognition in the local community but their brand design, website, videos, photography, social media, and SEO were all either nonexistent or severely lacking.

• Re-focus Branding Efforts
• Increase New Product Awareness
• Improve Web Presence
• Engage on Social Media
• Optimize on Google

We helped Plaid Pantry create a digital marketing strategy to revamp their marketing efforts. After an in-depth discovery process, we began the strategy phase with consulting, campaign strategy, market research, a digital marketing audit, and a go-to-market preliminary rollout plan.

• Discovery
• Brand Consulting
• Campaign Strategy
• Market Research & Analysis
• Digital Marketing Audit & Recommendations
• Preliminary Rollout Plan

With a solid strategy in-hand, we started the creative process including branding and graphic design, website design & development, video production, photography, content marketing, social media, and local search engine optimization.

• Branding, Graphic Design & Print Advertising
• Website Design & Development
• Video Production & Photography
• Social Media Posting & Ads
• Local Search Engine Optimization
• Google PPC Advertising

We delivered a revamped brand experience including a brand guidelines document, brand new website with custom store locator feature, social media posts, professional photos, short video content, and improved local SEO rankings. In addition to delivering new marketing assets, we’ve been able to track and measure tremendous success including 1,500+ new social media followers (and growing), over 500% growth in social media posting, and an 87% increase in local SEO ranking.