3 SEO Mistakes to Avoid

Search Engine Optimization (SEO) is still a relatively “new” marketing opportunity to most people and it is commonly misunderstood and misused. Below we’ll take a look at 3 SEO mistakes to avoid so you can leverage your SEO efforts and make sure you’re getting the most bang for your buck (or time). 1. Keyword Stuffing […]

Pro Tip: Create Your Own Buyer’s Journey

What is the Buyer’s Journey? The buyer’s journey is the path that potential customers take as they move from awareness to consideration to making a decision. In each of these stages, the buyer goes through different behaviors and needs which if addressed correctly, can help push them through your marketing funnel successfully. Mapping out your […]

I’m addicted to Starbucks, Not Coffee

The Starbucks “Experience” As I was blindly shoveling oatmeal into my face at home this morning, that all-too-familiar thought crossed my mind: “I could sure use a cup of Starbucks right now“. I could already smell the delicious, chocolate-infused mocha with the hint of a cinnamon-swirl coffee cake in the background. I could feel the […]

Cheat Sheet: Website Redesign Questions

Planning a website redesign can be a daunting task – not to mention profoundly scary for many people. So, we’ve prepared a handy little cheat sheet of all the right questions you should be asking when considering redesigning your website. These questions will also help create a clear roadmap for the project manager, designer and […]

3 Best Website Analytics Tools

Looking for the best way to track, measure and analyze your website traffic? Understanding who is visiting your website and what actions they perform is a critical component to your online marketing success. You have to understand the “buyer journey” which means you need a comprehensive analytics tool to track, measure and analyze the data. […]

How to Stop Spam Referral Website Traffic

How many people visit your website on a daily basis? 50? 500? 5,000? Did you know that a large percentage of your traffic could be spam? In other words, little tiny electronic bots could be crawling your website and posing as website visitors. These pesky critters will increase your bounce rate, lower time on site […]

How to Make Your WordPress Website Mobile-friendly

Is your wordpress website mobile-friendly? Do you even know? Lucky for you, Google has launched a free tool to check mobile-compatibility: https://www.google.com/webmasters/tools/mobile-friendly. If your website IS NOT mobile-friendly, it’s becoming increasingly important that you adapt to the change in technology and user behavior. We’ve outlined 3 options below for converting your website into a mobile-friendly […]

Email Tracking 101: A Beginners Guide

When you send an important email, how do you know if the person opened it – or even received it? Below we’ll explore how you can add Email Tracking to your sales arsenal and why it’s useful. Chapter 1. What is email tracking? Email tracking technology notifies you know when an email you’ve sent has […]

10 Tips for Securing Your WordPress Website

Recently, our website hosting partner WP Engine published a fantastic white paper detailing 10 best practices for keeping your wordpress website secure. Whether you’re a small business with a 10-page website or a enterprise-level company with 500 pages, you’ll want to make sure your website is safe and secure. Below we’ve outlined a few snippets […]

Want to serve personalized, local content to website users?

What if you could automatically detect a website visitor’s location and seamlessly provide them with personalized, local website content based on their location? Well, now you can! In partnership with WP Engine, our fully-managed, worry-free website hosting enables you to personalize your website to each of your visitors by location. It’s called GeoIP technology and […]