The Story Behind Our New Slogan
We live in a society where advertising is fiercely competitive, and brands must continually reinvent themselves to stay relevant. At Sproutbox, this competitive, dynamic culture of marketing is why we love what we do.
The latest addition to our ever-evolving brand is our very own Sproutbox slogan. Yes, a slogan, not a new team member, or an office dog – but rather, a concise statement that embodies who we are, and what we stand for.
In our quest for a slogan, we were harshly reminded of how challenging the creative process can be: getting all of your great (or not so great) ideas out on the table, tediously sifting through the good ones, hitting creative walls, and then jumping back on the saddle to do it all over again until you find the right solution. Let’s just say, it can be challenging. After an exhaustive creative process, our team shifted to talking specifically about what we value. Interestingly enough, the catalyst that led to finding our slogan was rooted in this discussion.
We value people, doing what’s right – always, and helping our clients, teammates, and community grow. We do a lot of different things for a lot of different people. But at the end of the day, we hustle hard to leave our clients better than we found them. Our craft is marketing, but helping people is at the heart of what we do.
Most of us here at Sproutbox are athletes, so at the very least – sports analogies resonate with us. Our slogan originates from the world of sports, and speaks to our drive to work hard for our clients. We’ll get our hands dirty if we need to, go the extra mile (or 10), but whatever it takes – we’re all in.
Our goal is to bring our best each day, and get after it for our clients, team, and community. But our slogan is for more than just us, it’s also for our clients. We hope our ambition to “get after it”, inspires those around us to do the same.
So, what are you waiting for? Get after it.