Google Hates Your Non-Mobile Website Seriously, Google is going to penalize your website if it isn’t mobile-friendly. Google is making some big changes coming to search results everywhere – and soon. Starting April 21, Google will be “expanding use of mobile-friendliness as a ranking signal” which basically means they will give higher ranking authority to websites that are mobile-friendly. When the other shoe drops, we’re anticipating a flood of questions and concerns about what actually makes a website “mobile-friendly”. Below we’re going to explore what it means to be mobile-friendly and what you can do to maintain or even increase your search engine optimization and ranking amid this coming change. What is Mobile-friendly? It’s a fair question. Everyone seems to define mobile-friendly websites differently. In this specific instance, we’re going to explore how Google defines “mobile-friendly” and what you can do to prepare for the upcoming changes. According to the almighty Google, your website is mobile-friendly if it: Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users don’t have to scroll horizontally or zoom Places links far enough apart so that the correct one can be easily tapped Is Your Website Mobile-friendly? Lucky for you, Google has launched a free tool to check mobile-compatibility (in relation to their standards). If you want to test your website, you can use Google’s Mobile-Friendly Test here: https://www.google.com/webmasters/tools/mobile-friendly. How to Make Your Website Mobile-friendly There are two approaches you can take: fix it yourself or pay your website company (or developer) to fix it for you. Fix it Yourself – If you decide to fix it yourself, Google has created a nice little guide for you: https://developers.google.com/webmasters/mobile-sites/get-started. Hire an Agency – Looking for an agency to fix the issues for you? Check out our mobile-conversion packages: https://sproutboxmedia.com/mobile-friendly-website-conversion.