For any business owner, regardless of size, understanding your customer is key to longevity and marketing success. It’s the basic tenet of Marketing 101: If you understand and meet the needs of your customer, you will understand and meet the needs of your business.
In today’s increasingly digital world, this understanding has become somewhat easier, especially given the data-driven tools at our disposal. With the importance of content for today’s consumers when it comes to research and helping them make a decision, the insights we can gather from this data is key for our conversion goals.
Access to these insights—and the strategies we can implement around them—doesn’t need to break the bank, thanks to Google Analytics and the wealth of information this free solution offers.