LinkedIn Tips for Businesses just ran an awesome article detailing how to make your LinkedIn page more effective. Here is a quick excerpt:

“LinkedIn is the most effective social media platform for professional and business purposes. (Based on the amount of email I got from my recent post, 10 Ways to Generate More Leads and Referrals on LinkedIn, many people agree.)

One reason for its popularity is that getting found by people on LinkedIn is really easy. Getting found by and connecting with the right people is a lot harder, especially if you only apply website- and resume-building strategies to creating your personal and business LinkedIn profiles.”

Read the full article here: