A company website is a must-have in today’s Internet-driven economy. But while most companies have a website, few use them to their full potential to drive sales and revenue. That’s a shame, because websites are often a major investment in terms of time and money, and they can be a lot of work to keep updated.
1. Add video content
Consumers love video — and so should you. Our brains process visual information 60,000 times faster than text, Our brains process visual information 60,000 times faster than text, so ditch the long-winded product descriptions and opt for dynamic video content visitors can engage with on your website. Videos on your landing page can increase conversion rates by 86%, and 44% of customers purchase more products on sites that provide informational videos — and these numbers are only rising.
2. Go global and multicultural
The global economic potential of online communication totals $45 trillion. But if your site only offers content in English, you miss out on a whopping two-thirds of that market potential. Making your website available for multilingual — and multicultural — audiences will help you reach a much bigger slice of the pie, improving your overall market potential by as much as 200%.
3. Prevent downtime
On Cyber Monday, Amazon sold 36.8 million items worldwide. Minutes of downtime could have cost the company a big chunk of change. Same goes for your site. If it isn’t loading fast enough, you can lose customers before they even get a glimpse of your content and products. In fact, 57% of visitors abandon a website if it takes more than three seconds to load. 57% of visitors abandon a website if it takes more than three seconds to load. It’s important that your website is resilient and scales to meet demand, since 24% of people cite downtime as the reason they abandoned their shopping carts.
4. Use responsive design
The majority of consumers access sites from multiple devices, so implement responsive design to provide a consistent visitor experience no matter where customers are accessing content. This year, 29% of all ecommerce transactions are expected to take place on mobile or tablet. Responsive design gives you the opportunity to take advantage of those sales, and also eases your back-end site management and ups your SEO.
5. Post customer reviews
It’s important to include great content for your site visitors throughout the entire path to purchase, and some of the most important pieces of content on your site are customer reviews. Why? Think Angie’s List — which is built entirely on the idea that people trust their friends and neighbors to recommend reliable professionals.
Read the full article here: http://mashable.com/2014/08/14/website-changes-drive-sales
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