Brand

Authenticity is behind every great brand

Strategy

Discovery, Interviews & Research

Let’s dig into your company and culture to identify what separates you from the pack.  Starting with a discovery phase, we’ll get to know your team and company on a deeper level, to pinpoint what makes your brand unique. Team interviews and competitive research brings our discovery to life, allowing us to develop a comprehensive brand strategy including design, messaging, and voice – all driven by the authenticity of your brand.

Identity

Discovery, Logo Design & Visual Identity

Your logo is more than an image or an icon – it’s a reflection of your company and culture. First, we’ll help discover the pillar attributes of your brand that align with your company values. Then we’ll develop an authentic visual identity true to these characteristics that resonates deeply with your audience.

Guidelines

A Polished Brand Book

Every great coach has a playbook they follow to win games, and the business world is no different. Every business needs a polished brand book to guide decisions that ensure brand consistency. Our team will create a personalized brand playbook for your new brand identity; including logo usage, typography, and color.

Messaging

Hero Statement, Voice & Copywriting

Make an impact when you tell the story of your brand. As Simon Sinek says, “People buy the why, not the what.” Our team takes this philosophy to heart. We’ll dig into your company and culture, to extract the passion behind why you do what you do every day.