With the inherent rise of social media, how can you harness the power of the masses and grow your business? It’s simple, embrace the spread of social. Use twitter to gain new followers, facebook to build your target audience and LinkedIn to generate leads. But how you might ask? Paid social ads are a great way to get your content noticed.
“Content Marketing – creating and distributing relevant content to attract, acquire, and engage your target audience –- has become a popular marketing tactic over the past few years. But although most companies understand how to promote their content via their “owned” channels, such as their Facebook Page, their Twitter account or LinkedIn Company Page, many are missing out on the opportunity to get their content in front of a larger audience through paid social promotions.”
Read the full article from Mashable here: http://mashable.com/2013/06/18/paid-content-marketing/