What does your brand say about you? Take this quick 4 question exercise to better understand your brand.
Here is a quick excerpt from the original article: “Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your brand voice.”
Read the full article here: http://mashable.com/2013/05/23/find-your-brands-voice/